12.10.08
Aelia secures Irish Ferries contract
Aelia Group has been selected to operate the retail outlets in the fleet of Dublin-based ferry company Irish Ferries. Effective from April 2009, the contract sees Aelia take on total retail space of over 1,000m², offering a full range of product categories including liquor, tobacco, perfumes, cosmetics, confectionery, souvenirs, clothing and technology.
The Irish Ferries fleet comprises four vessels serving key routes between Ireland, the UK and France. The Jonathan Swift links Dublin and Holyhead in less than two hours, while the Ulysses serves the same route at a more leisurely pace. The Isle of Inishmore makes two daily crossings between Rosslare and Pembroke, while the Oscar Wilde links Rosslare with the port of Cherbourg in France, also serving Roscoff in Brittany during peak season. The larger ships all feature retail outlets of around 300m², while the Swift’s retail offer covers 120m².
Commenting on the development, Aelia chairman and CEO Jean-Baptiste Morin said: “This is a significant contract gain for Aelia and we are absolutely delighted that Irish Ferries has placed its trust in us. We believe the business has considerable potential, and we will seek to make the most of our experience in the UK and in our cross-Channel businesses to deliver the best results to Irish Ferries and its customers. With the help of our suppliers and the expertise of our UK team, headed by Bruno Bouchacourt and Phil Manning, we have every confidence in the future success of the concession.”
Irish Ferries operations director John Reilly added: “We were very impressed by Aelia’s professionalism and their ideas for the business, and we’re looking forward to getting started with them. The onboard retail business is vital for us, not just with regard to revenue but also in terms of the experience we offer our customers. We are confident that by building a new and improved retail offer, Aelia will help us enhance that experience.”
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