So Chocolate is a confectionery concept that revolves around 4 main categories: gifting, sharing, kids and premium. Chocolate and candies lovers will be in their element.
At Singapore airport, where the concept was launched, Ferrero greets you at the entrance with its iconic products; a life-size cable car introduces customers to Toblerone’s Swiss experience and a giant M&Ms stands in the Kids space. It is also time for interesting deals: promotional sales mark out the store’s central alley. Within the premium space prestigious brands such as Valrhona, Godiva, Neuhaus and Fauchon offer chocolate testing and advice while screens recall the history of each brand.
Originally developed for Changi airport (Singapore), the concept aims for other markets openings.
At Singapore airport, where the concept was launched, Ferrero greets you at the entrance with its iconic products; a life-size cable car introduces customers to Toblerone’s Swiss experience and a giant M&Ms stands in the Kids space. It is also time for interesting deals: promotional sales mark out the store’s central alley. Within the premium space prestigious brands such as Valrhona, Godiva, Neuhaus and Fauchon offer chocolate testing and advice while screens recall the history of each brand.
Originally developed for Changi airport (Singapore), the concept aims for other markets openings.
